To say I don’t watch television much, is an understatement; I haven’t watched tv in many years, so when I’m around it, I tend to watch. I noticed two commercials today while I was at the gym that involved Beards. One is by a hotel chain (Wyndham Hotels) and the other by a trading company (E*Trade). Both commercials caught my eye and had to move closer to watch and hear them.
The Wyndham Hotel commercial has a Wizard type guy, with a handsome red Beard, who apparently grants wishes (involving travel and Wyndham Hotels). It’s a subtle nod to the ‘popularity’ of the Beard and a cute commercial.
The other is by E*Trade.com and is talking about market trends, while they show several men in ‘public’ wearing long beards, and ending at a man walking out of a barber, feeling his freshly shaven face and smiling. They are wrong in that I don’t find this a ‘trend’, but more of an awakening. …and as they say, ‘masculinity is not a seasonal nor a fashion trend.’
Being a man, being able to be himself, be Bearded and still be able to get a job is not a ‘trend.’ Though I’ve heard about all the Beards in the business world nowadays, I also still hear horror stories of Bearded men having to shave to get a job. Understanding of course that jobs are not everywhere we’d like them to be, and having to ‘conform’ to get an income often means having to shave a Beard off, or trim one down to stubble to get that paycheck. 😦
I shared a moment in a local grocery store in a forum post on my site, BeardedGents.com, about me wandering around trying to find what I needed in our new, very large, grocery store. I had noted this older woman (perfect grandmother figure) coming towards me in a powered chair w/basket for shopping. As she passed me, I heard her say ‘you have a beautiful beard there sir!’ I quickly turned and said ‘Thank you!’ as she rolled by. Certainly put a spring in my step and added a little more shine to my day; I haven’t gotten them lately, but I have had folks, complete strangers, walk up to me and tell me I should shave. Should I come back with their fashion choice of the day, their hairstyle, or other personal choice of clothing/accessories?